A$AP Rocky is a Grammy-nominated rapper, artist, designer and cultural tastemaker whose influence reaches far beyond music. Emerging from Harlem as one of the defining voices of a new era in hip hop, Rocky quickly became known for his genre-blending sound, striking visual identity and fearless approach to fashion and creativity. His breakout mixtape Live. Love. A$AP introduced a distinctive artistic world, followed by acclaimed projects including Long. Live. A$AP, At. Long. Last. A$AP, Testing and his long-awaited fourth studio album Don’t Be Dumb.
Beyond the studio, A$AP Rocky has become a global style figure and creative force. Through AWGE, the creative agency he founded, he continues to shape music, fashion, visual culture and brand storytelling with a highly curated point of view. His creative reach has expanded through major roles and partnerships, including serving as Creative Director for PUMA’s Formula 1 partnership and becoming Ray-Ban’s first-ever Creative Director. In 2025, he further cemented his fashion authority as one of the official co-chairs of the Met Gala.
Rocky continues to evolve as a multi-hyphenate artist across music, fashion and film. Following the release of Don’t Be Dumb, he announced a global tour spanning North America and Europe, while also expanding his screen presence with roles in Highest 2 Lowest and If I Had Legs I’d Kick You. With a career built on reinvention, influence and unmistakable taste, A$AP Rocky remains one of the most forward-thinking creative figures in contemporary culture.