Alok is a poster boy for Brazil’s love of deep mid-tempo forms of house and techno — albeit with a pop twist. It’s a subcultural penchant often outshone by the garish lights of EDM.
Son of the founders of Universo Paralello, a huge dance festival set within the Brazilian mountains 15 years ago, electronic music exists in Alok’s DNA. And in 2015, there’s a sense his life-long aspirations are finally getting fulfilled. A main stage set at TomorrowWorld (US) and sets at festivals in Germany, Las Vegas and Portugal reflect a DJ taking things global, while his record label Up Club is helping to cultivate local talent.